Business Plan of Computer Business

Question: Describe about the Business Plan of Computer Business? Answer: Executive Summary This report attempts to reflect the business plan of computer technology in a day to day life and modern business organizations. The ideas of business plan for opening of computer stores is came out of the existing gap in the services offered by the existing companies. The name of the store would be Modern computer who will be selecting of the computers, hardware, and software with warranty of 1 year warranty of free services. The company will have customers from the general people to the medium organizations. Apart from that, MC will be also be using the penetration pricing strategies in order to outperform the existing competitors. Moreover, company will be base sole proprietorship with investment worth of the 120,000 for opening of the stores. Lastly, competitors analysis will give the current strategies of the competitors which will help to bridge the gap for the current company. Description of the organization (Modern Computers) In the contemporary business, scenario computers have taught us how to make complex calculations within the shortest possible span of time whether it is calculating the total monthly grocery or electricity bill and etc (Analoui and Karami, 2014). In corporate houses the computers play a major role in maintaining database of the employees, developing payrolls for the employees, storing their appraisals, track each and every transaction. While assessing the opportunity, the sole proprietors has opened new computer store known as the Modern computers. Modern computers will be into selling of the hardware and software to the corporate and general customers (Dess and Lumpkin, 2009). Company will be private limited located in London at Camden lock market where the general footfall is nearly more than 30, 000 each days on weekdays and more than 50, 000 at weekends. Objectives -One of the major objectives of the MC is to generate profit margin by more than 25%. -MC will be providing fast and reliable technical assistance to the customers -Increase in the sales of hardware and softwares by double within 3rd year Products and services Today almost each one of us possesses a personal computer or a laptop at home. It is used for various purposes. Every office whether big or small uses the various computer applications to successfully operates in the short and long run. Hardware Hardware refers to all the physical and tangible components of the computer. These include the monitor, the keyboard, the mouse, the printer, hard disk drive etc. These are the main frameworks which support the software (Massey and gambrel, 2014). Company will be dealing in selling of the hardware such as the motherboards, hard disks, graphic cards, sound cards, RAMs, monitors and peripheral hardware such as the mouse and keyboard are also getting updated daily. The major companies like Intel and AMD are competing with each other in order to develop processors which will be fast and reliable in handling such complex operations. (Lubbe et al. 2014). Fig.1: Various types of hardware (Source: Freeman, 2010, pp-330) Software There has been immense development in the field of data storage and processing (Gazibara et al. 2015). MC will be selling of computers that has storage capacity of over 30 GB of memory with ease. The innovation in various operating system (OS), like Microsoft Windows, Linux, etc have made it possible to handle and process complex data multi tasking for the corporate business houses. Modern computer will also be dealing in installing the various software like Internet Explorer, Chrome, Firefox help us to use the internet. They are also slowly integrated into technologies such as GPS. The software like Microsoft Word, Excel and PowerPoint has made computing fun and easier (Furnell et al. 2014). Fig.2: Software services given by Modern computers (Source: Fifeld, 2012, pp-213) Years Demand of Hardware (million) Demand of Software (million) Demand of assemble Computers (million) 2014 3171 2760 5956 2013 2047 2361 4587 2012 1021 1458 3451 2011 1371 1185 3108 2010 961 1057 2515 Graph 1: Demand of computers in UK market (Source: Bolton and Lemon, 2013, pp- 172) From the above , it has been found that rise in the demand of the assembled computers and hardware and softwares are all time high. This because of the rise in the small and medium scale enterprise in UK from 2,10, 0000 to more than 9,45, 000 (Bolton and Lemon, 2013). Apart from that, the major gap in the computer or peripherals business ins services offered which is been very poorly served by the existing computers company. Figure 3: Pricing strategies of Modern computers (Source: Dess and Lumpkin, 2009, pp-334) One of the major pricing strategies would be by the MP computers would be penetration pricing strategies which would helps the company to gain the large customer base. Pricing strategies of the existing customer are very much price skimming and or economy pricing (Lim and Lusch, 2011). Penetration pricing offered by the modern computers will give them high quality of products with higher guaranteed free services of 1 year would increase the customer base. Place: Segmentation bases Target customers segment of Fast food industry Geographic Region London Density Urban territory (24 million customer base) Age All age category Gender Male, females and others Income High and middle income groups Occupation Employees and professionals Demographic Social status Working class, middle class and higher class Size of customers Family (Single, nuclear, joint family) and corporate houses (includes small and medium size enterprise too) Psychographic Lifestyle Modern business and family Occasions Regular Behavioural Benefits Price advantages and diversify products under one roof. Occasions Any kind of occasion specifically in Christmas and thanks giving special offers will kept Modern computers will be selling its products one of the largest footfall area called Camden market which is very has crowded with more than 30,000 footfall on daily basis on week days and more than 65, 000 at weekends (Lindgreen and Finn, 2010). Besides that, company will have operations presence in Yorkshire , Westen Coyney and at Howden for free services. Promotions strategy Promotional strategies Expenditure (%) Social media (Face Book, Twitter , YouTube) 58.01% Televisions 32.02% Websites 28% Ambient 21.03% Magazines and news paper 14.11% Offers and discounts 9.07% Graph 2: Expenditure on promotional strategies (Source: Bottomley and Doyle, 2014, pp- 367) Social media: With the of sharp rise in the internet users , Modern computers are looking to promote their products in the in social media platform like Face book and Twitter fan page in order to gain the popularity and high brand value (Managementhelp.org, 2015). Online selling: Since 2005, intent users are being rise from 26% to 57% in UK has been one of the reasons for the online selling of computer, hardware and software (Lindgreen, and Finn, 2010). Apart from the above, it has been found that, another major advertisement avenues for the companies are magazines like tech fare and Tech world would helps the company to gain the large customer base. Competitor analysis Since, there are already more than 15, 000 stores of the computer seller in the UK market, therefore, Modern computers has introduce new form of strategies which will help the company to gain the large customer base (Bottomley and Doyle, 2014). With the help of penetration strategies and free service for one year will be one of the major tactic of the create niche market strategies among the existing competitors. Some of the major computer of the MC would be Jennings , tech extra and masters computers has already been able to capture large market base of computers market in London. Besides that, brand stores like Apple, Lenovo and Acer and HP captive stores are some of the other major competitors for the company. Vendors Market share % Electronic Masters 9.35% Jennings computers services Ltd. 7% Tech extra Ltd 6.24% Creative computing 5.4% PC services 4% Mp media 2.7% Graph 3: Market share of the existing competitors (Source: Bolton and Lemon, 2013) From the above , it has been found that, there is huge gap in the exiting market because of the poor services which is why most of the corporate houses and the medium term enterprise are not purchasing the products from these stores. Besides that, general customer are looking for cheaper price products with long duration that is not been supplied by the existing suppliers (Lindgreen, and Finn, 2010). Although Jennings computer uses economy pricing but company uses Chinese and poor parts to sell their brand that has decreases its market value. Therefore, Modern computer will using the penetration pricing to sell their computer with high quality and free services for 1 year which reduce the gap and increase the high brand value for the company in the long run. Vendors Price () (excluding VAT) Electronic Masters 239 Jennings computers services Ltd. 440 Tech extra Ltd 429 Creative computing 450 PC services 380 Mp media 400 Modern computers 299 From the above , in order to capture the large market base , MC Ltd will be using value pricing in order to supply the right kind of materials to right kind of client or the businesses as per their needs and requirements. Reference list Analoui, F. and Karami, A. (2014) Strategic management in small and medium enterprises - Page 74, London: Thomson learning Dess, G. and Lumpkin, G. (2009) Strategic Management: Creating Competitive Advantages. 6th ed. London: McGraw-Hill Education. Fifeld, P. (2012) Marketing strategy: the difference between marketing and markets. 5th ed. Oxford: Elsevier. Freeman, R. E. (2010) Strategic Management: A Stakeholder Approach. 5th ed. London: Prentice Hall. Journals Furnell, S. and Moore, L. (2014). Security literacy: the missing link in today's online society?. Computer Fraud Security, 2014(5), pp.12-18. Lubbe, E., Mentz, E. and Kroon, J. (2014). The Impact of the Integration of Literacy Tasks on the Literacy Test Results of Computer Applications Technology Learners. Mediterranean Journal of Social Sciences. Massey, C. and Gambrell, L. (2014). Measuring Students Writing Ability on a Computer-Analytic Development Scale: Orchestrating the Dance Between Technology and the Teacher. Literacy Research and Instruction, 53(2), pp.101-103. Bolton, R. N. and Lemon, K. N. (2013) A dynamic model of customers usage of services: Usage as an antecedent and consequence of satisfaction. Journal of Marketing Research, 36, 171186. Bottomley, P. A. and Doyle, J. R. (2014) The formation of attitudes towards brand extensions: testing and generalising Aaker and Kellers model. International Journal of Research in Marketing, 13, 4, pp. 365377 Lim, S. C. and Lusch, R. F. (2011) Sales margin and margin capitalization rates: linking marketing activities to shareholder value. Journal of the Academy of Marketing Science, 39:5, 647-663 Lindgreen, A. Finn, W., (2010) Value in business markets: What do we know? Where are we going? Industrial Marketing Management. 34, pp.732- 748. Website Managementhelp.org, (2015). Total Quality Management (TQM). [online] Available at: https://managementhelp.org/quality/total-quality-management.htm [Accessed 14 Jan. 2015]

A Summary Of The Color Purple Essays - The Color Purple,

A Summary Of The Color Purple The novel begins with the rape of a young black girl named Celie by her father, Fonso. Her mother gies of mental illness and Celie gives birth to 2 children. Fonso leads Celie to believe he had them killed. Then, one day in town she sees her daughter with another woman. It is at this time that her sister, Nettie gains a boyfriend named Mr.______. He seeks Nettie's hand in marriage but is refused by Fonso. Instead, Fonso offers Celie. Mr.______ acceots and she lives with him and his children miserably. He beats her. It is during this time that Celie learns of Shug Avery, a former flame of Mr.______. Celie finds strength through her picture of Shug Avery to endure her struggles. Then, Nettie runs away from Fonso and lives with Celie and Mr.______ until Mr.______ forces her to leave. Nettie promises she'll write but Celie never receives a letter. During this time, Shug becomes sick and moves in with Mr.______ and Celie. Celie nurses her back to health and they become very good friends. Then, Mr.______'s oldest son gets married to Sofia. Harpo tries to beat her to force her to be obedient but they end up separating. After this, Harpo opens a jukejoint and Shug sings there. Harpo finds a girlfriend nicknamed Squeak. Sofia returns with a husband named Henry Broadnax. It is at this time that Sofia mouths off to the mayor's wife and is thrown in jail. Squeak, Celie, and Shug hatch a scheme to get Sofia out of prison. Sofia ends up working for the mayor's wife as her maid for many years. Her spirit is broken. Shug leaves to go make money and returns later with a new husband, Grady. While Mr.______ and Grady are away, Shug and Celie find letters from Nettie that Mr.______ had been hiding. Celie is enraged and wants to kill him. She finds more letters from Nettie. Nettie writes of the family that took her in and of her trip to Africa as a missionary. After this discovery, Celie goes to live with Shug Avery in Memphis, TN. Celie continues to receive letters from Nettie and responds. Then, she receives word that Nettie has died and she is devastated. Then, Celie starts her own pant-maiking business in her hometown in Georgia. She inherits her old house when her father, Fonso (who is found to only be her stepfather), dies. Shug breaks Celie's heart when she runs off wth a 19-year-old. One day, Celie is sitting on the porch with Mr.______ and she sees her sister and children approach and she rejoices. English Essays

Population Decline in Russia

Population Decline in Russia Russian President Vladimir Putin recently directed his nations parliament to develop a plan to reduce the countrys falling birthrate. In a speech to parliament on May 10, 2006, Putin called the problem of Russias dramatically declining population, The most acute problem of contemporary Russia. The president called on parliament to provide incentives for couples to have a second child to increase the birth rate in order to stop the countrys plummeting population. Russias population peaked in the early 1990s (at the time of the end of the Soviet Union) with about 148 million people in the country. Today, Russias population is approximately 143 million. The United States Census Bureau estimates that Russias population will decline from the current 143 million to a mere 111 million by 2050, a loss of more than 30 million people and a decrease of more than 20%. The primary causes of Russias population decrease and loss of about 700,000 to 800,000 citizens each year are a high death rate, low birth rate, high rate of abortions, and a low level of immigration. High Death Rate Russia has a very high death rate of 15 deaths per 1000 people per year. This is far higher than the worlds average death rate of just under 9. The death rate in the U.S. is 8 per 1000 and for the United Kingdom its 10 per 1000. Alcohol-related deaths in Russia are very high and alcohol-related emergencies represent the bulk of emergency room visits in the country. With this high death rate, Russian life expectancy is low- the World Health Organization estimates the life expectancy of Russian men at 59 years while womens life expectancy is considerably better at 72 years. This difference is primarily a result of high rates of alcoholism among males. Low Birth Rate Understandably, due to these high rates of alcoholism and economic hardship, women feel less than encouraged to have children in Russia. Russias total fertility rate is low at 1.3 births per woman. This number represents the number of children each Russian woman has during her lifetime. A replacement total fertility rate to maintain a stable population is 2.1 births per woman. Obviously, with such a low total fertility rate Russian women are contributing to a declining population. The birth rate in the country is also quite low; the crude birth rate is 10 births per 1000 people. The world average is just over 20 per 1000 and in the U.S. the rate is 14 per 1000. Abortion Rates During the Soviet era, abortion was quite common and was utilized as a method of birth control. That technique remains common and quite popular today, keeping the countrys birth rate exceptionally low. According to a Russian news source, there are more abortions than births in Russia. The online news source mosnews.com reported that in 2004 1.6 million women had abortions in Russia while 1.5 million gave birth. In 2003, the BBC reported that Russia had, 13 terminations for every 10 live births. Immigration Additionally, immigration into Russia is low- immigrants are primarily a trickle of ethnic Russians moving out of former republics (but now independent countries) of the Soviet Union. Brain drain and emigration from Russia to Western Europe and other parts of the world is high as native Russians seek to better their economic situation. Putin himself explored the issues surrounding the low birth rate during his speech, asking What has prevented a young family, a young woman, from making this decision? The answers are obvious: low incomes, a lack of normal housing, doubts about the level of medical services and quality education. At times, there are doubts about the ability to provide enough food.

Vietnam history - Rules of Engagement as seen through the different Essay

Vietnam history - Rules of Engagement as seen through the different levels of command - Essay Example There are certain rules of engagement that the Army has to consider during its operation, and while fighting the war it has to take care not to go against any of the international laws or the conditions laid down by their commanders. They are only allowed to use force and power to win the war if they use it within the set discipline and rules. In Vietnam the individual soldiers totally understood the rules of engagement. However, the problem was with them accepting those rules. The ROE led to restrictions on the military because of which their morale went down. The reason behind this was that, metaphorically speaking, one of the hands of the military was tied back and they were fighting in such a position. This was of course difficult for them and was like asking them to waste their lives without any reason since they could not defend themselves freely just due to certain rules. It is difficult for a battalion commander to come to a conclusion as to when his side should win the battl e, and what they would lose in order for that to happen. The rules of engagement, from the point of view the battalion commanders were pretty realistic. The soldiers would totally disagree since they are fighting and anything that hinders them in defending themselves or others would be disagreeable to them. Coming back to battalion commanders, they feel that it is their right to protect the innocent civilians. And that is where the ROE come into play. These rules prevent the soldiers from attacking under certain circumstances as, although they might only be retaliating to the attack they received, they might also hurt some other people around which is just not done (Lt. Col. Douglas Smith). Same was the case with the division commanders. They also felt the same and outlined the rules of engagement that the army was supposed to follow. It is clear that it was the first priority of these commanders to prevent unnecessary casualties and destruction (Holdorf, 1975). General William West moreland was the permanent commander of MACV and all the US forces in Vietnam were under him. His foresight told him that there was going to be a rise in conflict. The plan that he approached was aggressive and can be called â€Å"search and destroy†. What Westmoreland did was make the forces of Viet Cong come out in order that his men could kill them. According to this man, defeating Viet Cong only required great use of weaponry. Westmoreland was pretty optimistic regarding the war and in his speeches he used to report about the success of the American forces in pulling down the Vietnamese Army. It was during the First World War that in Vietnam President Lyndon Johnson decided against mobilizing the National Guards as, from what he thought, doing such a thing would lead to the Soviets and Chinese getting hints which would definitely cause certain effects upon their direct involvement in the war (Doubler, 2008). Secretary of Defense Robert McNamara was responsible for recomme nding to President Johnson to mobilize the National Guards as well as the reserves. This was in the July of 1965. However, according to the President the ground war was going to end soon and there was a requirement of forces to be present in case there was a war in Korea. The reason that McNamara gives for them failing was that they did not take seriously the obstacles and problems they had to face. Also, according to him they had supported the wrong government

Comparative Essay about two short story Example | Topics and Well Written Essays - 750 words

Comparative about two short story - Essay Example The first story, Prisoner on the hell plant, is based on the character Artie who has a lot to suffer in his life. Artie is a loner in this cruel and harsh world, a person who just lost his mother and considers himself to be a reason for the loss. He has a history of mental illness and when he came out of the asylum, Artie had a clear view of life in his mind. He wanted his life to improve and to be successful. Artie had been trying to improve his living standards, to get a good job and to worsk and support his mother. But, one day he receives the news of his mother committing suicide and the life he had been dreaming of shattered and the sky fell upon him as he realized what he had lost. Since the receiving of this new, Artie had been trying to figure out a way to find why his mother committed suicide. He had been making out reasons to make himself feel a little less guilty but, all he was left behind was the guilt that he made his mother commit suicide. Even though he was not, people around him were telling him that and consoling him. They were there for him and telling him that he was not at all guilty but Artie felt like he was going insane again and now that he has lost his only hope in the world, there is no chance for him to be a successful man he had dreamt of. Similar scenario is face by Marjane in ‘The Veil’. Marjane is a young girl with big dreams. Dreams of a world where all would be equal and no person would see the other with a sense of superiority. Marjane studies in the school at a time when revolutionists had called for different schools for the two sexes and wearing the veil was made necessary for the girls in school. This new law was not accepted by many and protests were going around in the country by groups both favoring and against this. Her class fellows did not like wearing the veil that much and most of them would remove it whenever they get a

Compare and Contrast Paulo Feire - William Brickman in APA style Essay

Compare and Contrast Paulo Feire - William Brickman in APA style - Essay Example In other words, he sought to answer the question of how the oppressed in society continues to remain so? If the purpose of education is to enlighten, and in consequence, liberate the individual, then why are human relationships ripe with domination of one party over the other? It is a fair question and the answer lies in the way content, structure and access to education are designed by the dominant class. In this case, Freire’s basic thrust is said to be political economy of education. (Flanagan, 2005, p.22) For this reason his theories were attacked by mainstream institutions whose vested interests it sought to undermine. On the other hand, the emphasis of Brickman’s work was on how culture plays an important role in education. This is especially true with language learning, where social customs and intellectual traditions determine how the language is used. (Silova & Brehm, 2010, p.11) Although the areas of inquiry are divergent between the two educators, they share a common feature. For example, their works are a product of their childhood and personal experiences. This is not to say that their approach is not systematic or that their inferences are biased. What it shows is that they bring valuable insight from their formative years to their research. In the case of Freire, his father’s sudden loss of wealth due to a financial market crash plunged him into poverty. This immediately affected the quality and content of education that he had no choice but to undertake. (Flanagan, 2005, p.22) In the case of Brickman, the fact of growing up in a multi-cultural environment helped shape the direction of his professional work. As a young man he assimilated different cultures through direct involvement in their milieu. For this reason, Brickman believed that the best method to understand various education systems and methods is to experience them first hand. Of course,

The Structure Of Personality Psychology Essay

The Structure Of Personality Psychology Essay Everyone is created unique and special in their own way. Everyone has a personality of their own that is developed throughout ones life. To effectively and efficiently teach and ensure that each learner grasp the concepts, the teacher needs to understand each student and their personality. Personality can be defined as the pattern of behaviour that is enduring, distinctive thoughts, emotions and behaviours that differs from every individual and is used to adapt to the world. The personality of a person is forms with nature and nurture playing an integral role. With reference to the work of Child Dennis (2007:410), posited that personality involves knowledge of the total organization of humans A classroom is not just a cognitive habitat but consist of intricate personal interactions which deeply affect the learning and teaching processes. In classroom there are so many different personalities and characters that one must understand personality so as not to discourage the students because they are different. According to Buskist William (1990:496), personality is a particular pattern of behavior and thinking prevailing across time and situations that differentiates one individual from another.  [1]  No two persons think alike, everyone is different in attitudes, interest, learning abilities as well as thoughts. The personality of each individual develops though their genetics composition as well as their interaction with the environment. Plomin et al (2002:392) stated that from a sample of 24,000 twins his evidence points to genetic factors accounting for 40 percent of the variance and environment factors the remaining 60 percent. This means that the influential environmental factors are experienced by the twins independently of each other.  [2]   The researchers intent to highlight the structure of personality, personality theories, big five factors of personality, personality and the school environment and type A behaviour of students and teachers so that the researchers can emphasis the need to promote education on personality in schools and in the society so that everyone can accept each other with their differences. THE STRUCTURE OF PERSONALITY Personality according to Freud is made up of the Id, ego and superego. They involve in the process of shaping the individuals mind. According to Buskist William (1990:505), the unconscious mind is a perceptual battleground in which the Id, ego and superego are engaged in unending conflict. The result form the battle cause everyone to behave or react differently forming and showing a different personality. According to Freud the Id is the pleasure principal that seeks gratification and the instincts are: food, sexual pleasure and aggression.  [3]  The adolescents are often hungry and teachers would find them eating in class, fighting to get justice they think they deserve rather than complaining to the teachers. To deal with these behaviour teachers need to understand the students personalities. The ego involves cognitive thinking which allows reasoning, reality and process information about the environment. The ego links the individual and the environment and self awareness. According to Santrock (1994:31), Freud states that the Id is an absolute ruler, owed complete obedience; it is spoiled, willful, impatient and self-centered. The ego has the job of getting things done; it is tuned into reality and is responsive to societys demands. The superego is concerned with right and wrong; its role is to tell the greedy Id that nobler purposes should be pursued. The superego is the moral part of the self.  [4]   According to Santrock (1994:33)  [5]  Defense Mechanisms which are unconscious methods by which the ego distorts reality to protect itself from anxiety are: Repression is a powerful and pervasive defense mechanism since it works to push unacceptable Id impulses out of awareness and back into the unconscious mind. Rationalization is the psychoanalytic defense mechanism that occurs when the real motive for an individuals behaviour is not accepted by the ego and is replaced by a sort of convert motive. Displacement occurs when the involvement of unacceptable feelings from one object to another, more acceptable object. Sublimation occur when a useful course of action replaces and unacceptable one. Projection occurs when we attribute our own shorting, and faults to others. Reaction formation occur when we express an unacceptable impulse by transforming it into its opposite. Regression occur when we behave in a way characteristic of a previous developmental level. COMPARING PERSONALITY THEORIES INNATE VS. LEARNED FACTORS The question is; which factors affect the personality more innate or learned? Both of these factors are important in the development in an individuals personality. In the study of fraternal twin who were separated at birth proves that both twin were very different. They had the same genetic composition but their environment was different. One of the twins was in a wealthy environment with everything and the other in a poorer environment and they both turned out so different all because of the environment they were exposed to. The environment or society you belong to will influence your personality since your will be groomed and taught what that society feel is right or wrong. The richer family will provide moral, emotional support, financial security which all human beings need as stipulated by Abraham Maslow in the theory of hierarchy of needs. However, a different society or a poor society will think differently and react differently. If your change the persons environment they wil l adapt to the new environment and change their personality to adapt to their present environment. It is simply our human nature of survival. According to Santrock (1994), Skinner and social learning theorist believe personality is behaviour that is environmentally determined. However, humanistic theories believe that personality is influences by experience and can be changed and people have innate ability to self actualized.  [6]  It can be seen that both heredity and environment plays and important part in an individuals personality development. CONSCIOUS VS. UNCONSCIOUS According to Freud in Buskist William (1990:505), personalities are determined by both conscious and unconscious powers, with the unconscious exerting considerable influence on the conscious.  [7]  Therefore repressed ideas, thoughts and wished influence our conscious way of thinking and behaviour. Also repressed ideas and thoughts can surface in dreams and mistakes of speech known as Freudian Slips. The Conscious mind hold things we are fully aware of, that we can think and rationalize while the unconscious mind is the bulk of the mind. The mind suppresses the things we dont want to remember like pain, hurt, conflict, abuse and things we hid from the world that we hid it so far we ourselves do not remember. According to Freud, our deeply repressed experiences in infancy and early childhood determined what our personality will be in adulthood. While psychoanalytical theorist argues that individuals are unaware of our personality development.  [8]  Students are different and they all have different personality and to understand their needs teachers need to understand personality. Students in our classroom have pain and hurt deep within them causing them to behave reserved or misbehave and the teacher without studying the child plaster a label as indiscipline, pest, dunce without understanding or thinking about what is causing this child to behave this way. INTERNAL VS. EXTERNAL DETERMINANTS The internal dimensions of personality according to Freud are the Id, ego and superego whiles the external determinants being cognitive and social learning. People are prisoners of their past since the problem may have hurt the persons ego before when a similar problem arise the individual struggles with low self esteem and low self confidence. Also the cognitive development, social learning and moral guidance help to make decisions rather than overacting with the Id but the superego controls all the extreme actions and it helps both the internal and external determinants to harmonize. According to Freud (1933:69): The poor egoà ¢Ã¢â€š ¬Ã‚ ¦feels hemmed in on here sides, threatened by three kinds of danger to which, if it is hard pressed it reacts by generating anxietyà ¢Ã¢â€š ¬Ã‚ ¦Thus the ego, driven by id, confined by the superego, repulsed by reality, struggles to master it economic talk of bringing about harmony among the forces and influences working in and upon it, and we can understand how it s that so often we cannot suppress a cry: Life is not easy!  [9]   THE BIG FIVE FACTORS OF PERSONALITY Some individual have a high level of intellect or gifted while some students are slow learners. Some students are social and interact while others are reserved and quiet, some are funny and jolly while some are sad and depress and these are all personalities of people. Everyone deal with situation differently since everyone is being guided differently by their superego. Everyone is taught different values depending on their culture. According to Child (1998), Eysencks big five are Neuroticism-Emotional Stability, Introversion-Extraversion, Openness-Convergence, Agreeableness-Antagonism and Conscientiousness-Undirectedness.  [10]   Extroversion Agreeableness Conscientiousness Neuroticism Openness to experience Low Scorers Loner Quiet Passive Reserved High Scorers Joiner Talkative Active Affectionate Low Scorers Suspicious Critical Ruthless Irritable High Scorers Trusting Lenient Soft hearted Good-natured Low Scorers Negligent Lazy Disorganized Late High Scorers Conscientious Hard-working Well-organized Punctual Low Scorers Calm Even-tempered Comfortable Unemotional High Scorers Worried Temperamental Self-conscious Emotional Low Scorers Down-to-earth Uncreative Conventional Uncurious High Scorers Imaginative Creative Original Curious Table 1:1 The dimensions of personality according to Eysencks (1916)  [11]   http://alleydog.com/images/eysenek-wheel.gif Figure 1.1 Eysencks Wheel of Personality http://alleydog.com/images/eysenek-wheel.gif Temperament according to Galambos and Costigan (2003) as citied by Santrock (2005:192), is an individuals behavioral style and characteristic way of responding and it is the foundation of personality. There are three types of temperament: Easy Child: this child is generally in positive mood, quickly establishes regular routines, and adapts easily to new experiences. Difficult Child: this child reacts negatively to man situation and is slow to accept new experience. Slow-to-warm-up child: this child has a low activity level, is somewhat negative and displays a low intensity of mood.  [12]   With reference to the table and the wheel the researchers have experience with students who behave in all these ways. However, it is seen that not all the time the trouble students are poor performers but sometime the more privilege students have greater pain from pressure and high expectations that they behave differently at home and in school. They can be stable at home and at school the complete opposite and need love and attention. Students when away from home they want to be themselves and live a little and teachers need to help them by showing them how to behave an help them understand life during the period of Adolescence, that they are going through. At this point, students are forming an identity and developing a personality that will define who they are as individual. It is important that teachers understand personality, their own personality so that they can tolerate others so the students will imitate them and tolerate their peers in the classroom and this knowledge about personality can help students to avoid conflict and confrontation among peer because they will understand that everyone is different and is part of our society. PERSONALITY AND SCHOOL ENVIRONMENT A classroom is not just a cognitive habitat, but consists of intricate personal interactions which deeply affect the learning and teaching process. Personality characteristics play an important role when it comes to the learning process and the attitudes and perceptions of learning. Every student views learning differently since their parents and teachers would try to convenience them that learning is beneficial to them in the future. Some students are interested in learning one way while others are not motivated by when teachers utilize multiple intelligence methods students will find what stimulates their interest and will become interests. According to Child and Smithers (1971) reviewed and cited by Child (2007:403): Variations in performance are not entirely a question of intellect, motivation or thinking skills, but may depend on the personal attributes which can enhance or inhibit the quality of that performance. In the classroom and in the teaching profession there are individuals with Type A behaviour personality and they can be difficult individual so that is why it is often a problem that some students and teachers just cannot get along because they dont understand each other personality or even realize they have a Type A behaviour. After the work of two American Heart Specialist Friedman and Rosenman 1974 was reviewed, endorsed and cited in Child (2007:403) the characteristics of Types A behaviour are: Tries to do or think of two or more things at once, (b) Cannot sit doing nothing-feels guilty when not working, (c) Develops ticks, facial movement (eyebrow raising), (d) has a thing about punctuality, (e) gets impatient watching others doing a job he or she thinks can be done better, (f) plays to win- even when playing with children, (g) drums fingers impatiently, (h) does lots of arm waving when talking, (i) hurries others along who are speaking, (j) tries to steer conversations to her or his own interests, (k) tries to pack a lot of work into little time, (l) shows no interest in aesthetic aspect of surroundings (m) gets very cross in queues, (n) has the motto if you want something done properly, do it yourself and (o) pushes other people hard at work Students with this kind of behaviour do not usually get along with their peers since they want everything perfect and bossy. If the students are aggressive and dominant then they will be fidgety and argue with the teachers and be disruptive to prove their points. Also, it is can be very alarming if teachers have that types of behaviour since they can be cold, detach and no-nonsense person with no lenience who the students will fear and this can cause students to underperform since they do not understand what is requires of them from the teacher. These persons will have a high self-esteem and confidence and will work hard and be professions. The students will be hard working striving for only A. This type of behaviour cause stress, frustration and aggression that is not good for the students or the teachers health. Summary Personality can be defined as the pattern of behaviour that is enduring, distinctive thoughts, emotions and behaviours that differs from every individual and is used to adapt to the world. A classroom is not just a cognitive habitat, but consists of intricate personal interactions which deeply affect the learning and teaching process. The unconscious mind is a perceptual battleground in which the Id, ego and superego are engaged in unending conflict. Defense Mechanisms which are unconscious methods by which the ego distorts reality to protect itself from anxiety are: Repression, Rationalization, Displacement, Sublimation, Projection, Reaction and Regression Both heredity and environment plays and important part in an individuals personality development. The cognitive development and social learning and moral guidance help to make decisions rather than overacting with the egos but the superego controls all the extreme actions and it helps both the internal and external determinants to harmonize. Eysencks big five are: Neuroticism-Emotional Stability, Introversion-Extraversion, Openness-Convergence, Agreeableness-Antagonism and Conscientiousness-Undirectedness. Three types of temperament: Easy Child, Difficult Child and Slow-to-warm-up child. Variations in performance are not entirely a question of intellect, motivation or thinking skills, but may depend on the personal attributes which can enhance or inhibit the quality of that performance Type A behaviour personality can cause a person to be difficult to deal with and understand. Conclusion The researchers can confidently conclude that this was the most informative and beneficial researcher that they have ever pursued: understanding personality From the readings the researchers believe that there is still so much yet to uncover about personality. Understanding personality opens the eyes of an individual to accept and tolerate the behaviours, attitudes and cultures of others. The researchers being teachers looked at how the concept of personality can influence their attitudes and behaviours when dealing with the adolescents. Understanding the personalities and difference will help teachers to interact better with the students and also they are better able to counsel the students into tolerating each other and to help students and teacher to better deal with situations. Personality studies will never come to an end because each person is different, complex and sophisticated in their own way.